Media

Developing a Media Super Strategy

media super

Creating a media super marketing strategy is easy if you have a range of digital elements put in place. You can achieve media super results by following this guide. We have come up with ways to develop a ground-breaking marketing strategy.

Media Super

Media super is broken down into two main categories. These are broadcast media and print media. The internet has also emerged as a major player. It involves a rapidly-growing number of people globally receiving news and information.

Print Media 

Print media is the oldest type of media. Some say that print media has been suffering since the emergence of the internet. But the truth is that it is still used by a major proportion of the population. Print media is a media super strategy for turning leads into customers. Print media includes all types of publications, including: 

  • Newspapers
  • Journals
  • Magazines
  • Books
  • Reports

Broadcast Media 

Broadcast media refers to radio and TV. This type of media came onto the scene at the beginning and middle of the 20th century. Most people still get their news from TV and radio broadcasts. But, experts predict that it will not be long before online sources take over. Broadcast media is a media super strategy for strong communication.

The Internet

The internet is particularly websites and blogs. They are emerging as major channels of communication. More people seek news, entertainment and educational material online each day. The internet is a media super strategy to generate profit.

The History of Media

Human communication through designed programs dates back thousands of years ago. This is when our ancient ancestors created drawings on the walls of caves. They did this for communication purposes. The unique cave paintings at Lascaux in southwestern France have a long rich history, estimated to be over 17,000 years old. The Persian Empire played a major role in the history of human communication. This was also performed through designed channels.

The term media in its current application relates to channels of communication. This was first used by Marshall McLuhan. Marshall was a Canadian professor, philosopher, and public intellectual. He stated that “The media are not toys; they should not be in the hands of Mother Goose and Peter Pan executives. They can be entrusted only to new artists, because they are art forms.”

A Guide to a Media Super Strategy

These are the steps involved in creating your media super strategy. Follow these steps and watch your business transform. This is the power of developing media super solutions.

Research Your Market

Take the demographics of your target audience into consideration and analyse this.  It is better to know about your target market. The more you know, the more effective your marketing strategy can be. Identify your market through where and how they spend their time. Understand the media super communication that will most successfully capture their attention. Decide whether you will use the internet, print media or broadcast media.

Set Measurable Goals

Keep in mind your marketing goals. Use the SMART method that stands for: 

  1. Specific
  2. Measurable
  3. Achievable
  4. Realistic
  5. Time-Based

Determine Your Budget

The marketing budget is also part of your media super strategy. Without a budget, you can throw thousands of dollars at a problem and get no successful solution. Having a set budget encourages you to think each tactic through.  It allows you to be more creative within the area of problem-solving. After all, who wants to spend money that they do not need to spend. Determining a budget is an effective tool for your media super strategy.

Create a Powerful Message

Develop a solution to your customers problems and solve this for them. Your message should be based on your research into what will appeal to your audience. You can have different messages for different goals. You can follow one theme and let all the different messages tie into that theme. Always include a CTA (call to action).

Learn from the Outcome 

The most effective media super strategies grow and thrive over time. Stop marketing campaigns that don’t work and figure out where things need changing. Focus on the media super solutions that work and allow them to expand.

Kickass Media Digital Transformation Agency

Looking for a handful of expertise in one place? Kickass Media are renowned for delivering media super solutions across Australia. We provide a range of digital marketing services for all sizes of business. Whether you’re a start-up or looking to advance your toolkit, we have you covered.

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