Marketing

Claiming Your Marketing Sweet Spot

marketing sweet

The Process of SEO

Your marketing sweet spot is found in the powerful digital transformation process of SEO. SEO works in a unique way. It happens by demonstrating to search engines that your content is the best result. This is for the subject that people are intentionally searching for. To hit your SEO marketing sweet spot, you need to have a strong digital marketing strategy in place.

Search Engine Optimisation

To achieve your marketing sweet spot, you have to understand search engine optimisation. Implementing SEO strategies help you to rank higher on the search engine’s results page (SERP). This means that your target customers will search for products and services that your industry offers. When they do, they are likely to find your website which is exactly what marketing sweet spots are. 

When you repeatedly appear on the SERP, users become aware of your site and your business. This increases the chances of landing potential customers on your webpages. When you increase customers that land on your webpages, you create opportunity for incredible expansion.

8 SEO and Marketing Sweet Spot Tools

Tracking your website’s performance can tell you if your SEO efforts have been effective. It can also highlight areas that need improvement so that you can reach your marketing sweet spot. Two of the best free SEO tools to measure your success are Google Analytics and Google Search Console. 

You cannot develop a solid search strategy without the right SEO tools.  These are some of the best free SEO tools out there. Using them will allow you to do the research and analysis that help your business stay competitive in search rankings. It will also help you to get found online. 

Google Analytics

Check your website’s performance with Google Analytics. Along with basic information like the number of page visits you receive, you’ll learn which buttons get the most clicks. You will also learn where your visitors are located and the devices they’re using to access your website. 

Google Search Console

See how your website is performing in Google search results. Learn how people are finding your website with Google Search Console. This free tool will also alert you to any errors on your website and which pages are driving the most traffic. Google search console offers much opportunity for attaining your marketing sweet spot.

Moz Keyword Explorer

Get help determining which keywords you should use. Moz Keyword Explorer will tell you which keywords you’re currently ranking for. It will also show how difficult it will be for your website to rank for more competitive or popular search terms. 

WooRank

WooRank is an easy-to-use SEO analytics tool. It quickly presents the keywords that get the highest search volume. It tracks search terms by location or language. It also helps you to find keywords based on content that’s already on your website. How marketing sweet is that?

Google My Business

Google My Business (GMB) empowers you to manage the information that shows up about your business in Google Search and Maps. Having a GMB listing can increase your chances of showing up in organic search results. After claiming your listing, you can optimise it by adding your business:

  • Address
  • Phone number
  • Hours of operation 

Deluxe Business Listing Scan

Find out how your business appears in more than 40 different online directories. This includes Yelp, Yahoo and Facebook. The Deluxe Business Listing Scan will tell you which directories you’re listed in. It will also show which information needs to be added or updated.

SEO META in 1 Click

Metadata is the SEO information search engines are consuming about your page. SEO META in 1 Click is an extension that allows you to quickly view page metadata. You’ll be able to see if there are any missing elements that could be affecting your search rankings.

Check My Links

Broken links are bad for SEO and definitely do not hit your marketing sweet spot. Make sure all links on your site are working properly with this tool.

Kickass Media Agency

Want more SEO and marketing sweet spot tips and tools? We are a digital transformation agency that has your digital marketing needs covered. Check out the Kickass Media blog here.

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